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I’m kind of on a roll here, so stay with me. I wrote about Chewy Lou Designs before here, and want to share what they are up to now. I saw a friend to day in the FRIENDS t shirt from Chewy Lou and remembered their commitment to Breast Cancer Research and it’s October so, here are some of their new shirts. Shop, support Breast Cancer Research and get a cute comfy shirt with a great message. They have t shirts for women, men, and even dogs (proceeds go to resue

A portion of the sale of Rescue shirts is donated to various animal rescues


From the Chewy Lou Designs Founder Alyssa Dinowitz:

In early 2002, I was a busy mother of two small children with an intense love for yoga. With the support of my family, I decided it was time to get my yoga certification. Six months later, I began teaching several classes and privately instructing professional athletes who needed to improve flexibility. Later that year, two friends and I and formed Athletes Yoga, LLC. I was lucky enough to juggle motherhood, teach yoga and contribute articles to such publications as Sports Illustrated, Fitness Magazine and Bicycling Magazine.

Yoga addresses issues with our physical body, and also enhances our spiritual qualities. My goal as a teacher was to inspire each student to live their lives in a better, healthier, and more positive way. One of my classes consisted of a fabulous group of women, who soon became like sisters to me. Over the next five years, our journey together was a combination of joys and sorrows. We shared life experiences with each other: the death of a parent, cancer, divorce, the birth of babies and the challenges of facing middle age! One day, I thought about the qualities in myself that I would like to enhance. I came up with Enthusiasm, Gratitude, Optimism, or the acronym EGO. I told my students to write it on their mirrors in lipstick, to make it their new mantra ~ go ahead and have a big EGO! I thought to myself, “that would make a cute yoga top.” Without knowing it, I created my first tee shirt. The Chewylou trademark name comes from our two dogs; Chewbacca aka “Chewy”, our Cavalier King Charles Spaniel and Lexington aka “Lexi Lou”, our 85 pound chocolate Labrador retriever. Soon after, I created several other “blessing” acronyms that struck a chord in my life; FAITH, HOPE, DREAM, BREATHE, PEACE, LIVE, KARMA. I was inspired to create the LIVE shirt for my mother Marriann who was courageously battling breast cancer for the 3rd time. Sadly, her journey ended in 2009, but her spirit lives on through the LIVE tee.

In keeping with our commitment to actively support non-profit organizations, Chewylou’s t-shirts are screen printed at Michael’s Garden. At Michael’s Garden, adults with special needs learn vocational skills by trained professionals to create quality products for Chewylou. The employees hand-embellish each tee with at least one Swarovski crystal. The printing is done by their adult clients in one of their production centers, ACCEL (Arizona Center for Education and Life skills). Chewylou also uses ACME Screen Prints, Arizona’s “Greenest” screen printer. Because we like to do good while looking good, Chewylou Designs ™actively supports other charitable organizations; The Lupus Foundation of America, Komen for the Cure, Planting Peace, Best Friends Animal Rescue, Faces of Hope Fund and Chemo Companions (founded by Alyssa Dinowitz).

What does it mean to LIVE like Chewylou? We Love, Inspire, Value and Embrace life. How do we keep our EGO in check? With
nthusiasm, Gratitude and Optimism! The mission of Chewylou Designs™ is to inspire goodness through positive thought and promote physical and spiritual strength. We encourage you to live with Gratitude, Joy and with the Hope that Kindness Wins. Thank you for embracing our style and for supporting our message.

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