Chewy Lou Designs

“Live” T Shirt for October – Breast Cancer Awareness Month

chewy lou designs capability mom blogchewy lou designs capability mom blog





I’m kind of on a roll here, so stay with me. I wrote about Chewy Lou Designs before here, and want to share what they are up to now. I saw a friend to day in the FRIENDS t shirt from Chewy Lou and remembered their commitment to Breast Cancer Research and it’s October so, here are some of their new shirts. Shop, support Breast Cancer Research and get a cute comfy shirt with a great message. They have t shirts for women, men, and even dogs (proceeds go to resue

A portion of the sale of Rescue shirts is donated to various animal rescues


From the Chewy Lou Designs Founder Alyssa Dinowitz:

In early 2002, I was a busy mother of two small children with an intense love for yoga. With the support of my family, I decided it was time to get my yoga certification. Six months later, I began teaching several classes and privately instructing professional athletes who needed to improve flexibility. Later that year, two friends and I and formed Athletes Yoga, LLC. I was lucky enough to juggle motherhood, teach yoga and contribute articles to such publications as Sports Illustrated, Fitness Magazine and Bicycling Magazine.

Yoga addresses issues with our physical body, and also enhances our spiritual qualities. My goal as a teacher was to inspire each student to live their lives in a better, healthier, and more positive way. One of my classes consisted of a fabulous group of women, who soon became like sisters to me. Over the next five years, our journey together was a combination of joys and sorrows. We shared life experiences with each other: the death of a parent, cancer, divorce, the birth of babies and the challenges of facing middle age! One day, I thought about the qualities in myself that I would like to enhance. I came up with Enthusiasm, Gratitude, Optimism, or the acronym EGO. I told my students to write it on their mirrors in lipstick, to make it their new mantra ~ go ahead and have a big EGO! I thought to myself, “that would make a cute yoga top.” Without knowing it, I created my first tee shirt. The Chewylou trademark name comes from our two dogs; Chewbacca aka “Chewy”, our Cavalier King Charles Spaniel and Lexington aka “Lexi Lou”, our 85 pound chocolate Labrador retriever. Soon after, I created several other “blessing” acronyms that struck a chord in my life; FAITH, HOPE, DREAM, BREATHE, PEACE, LIVE, KARMA. I was inspired to create the LIVE shirt for my mother Marriann who was courageously battling breast cancer for the 3rd time. Sadly, her journey ended in 2009, but her spirit lives on through the LIVE tee.

In keeping with our commitment to actively support non-profit organizations, Chewylou’s t-shirts are screen printed at Michael’s Garden. At Michael’s Garden, adults with special needs learn vocational skills by trained professionals to create quality products for Chewylou. The employees hand-embellish each tee with at least one Swarovski crystal. The printing is done by their adult clients in one of their production centers, ACCEL (Arizona Center for Education and Life skills). Chewylou also uses ACME Screen Prints, Arizona’s “Greenest” screen printer. Because we like to do good while looking good, Chewylou Designs ™actively supports other charitable organizations; The Lupus Foundation of America, Komen for the Cure, Planting Peace, Best Friends Animal Rescue, Faces of Hope Fund and Chemo Companions (founded by Alyssa Dinowitz).

What does it mean to LIVE like Chewylou? We Love, Inspire, Value and Embrace life. How do we keep our EGO in check? With
nthusiasm, Gratitude and Optimism! The mission of Chewylou Designs™ is to inspire goodness through positive thought and promote physical and spiritual strength. We encourage you to live with Gratitude, Joy and with the Hope that Kindness Wins. Thank you for embracing our style and for supporting our message.

Comment to win a cool t-shirt and do good without even trying

capabiliity mom blog shares some great affirmations and yoga tshirts from chewy lou designsCapability : Mom shares some great tshirts from Chewy Lou DesignsDoes yoga make me mellow? Umm, Yeah, good luck with that. Actually, I do love yoga and can be quiet if I try (really, really try). I also walk, run and occasionally consider doing ab workouts (not because I don’t need them, I do, I just do not care for them). One day one of my walking friends had on the cutest t-shirt, not only did I like the message on the front (CALM) but on the acronym on the back (you know I love acronyms) was Creative, Abundant, Loving, Mindful. Exactly what I need! My intention for the day starts off right – holding on to it while spinning through it is another. It turns out that my friend knows Alyssa Dinowitz (who founded the company) and connected us – and now you can win your own t-shirt (three people will win, actually).capability mom blog features chewy lou designs in a three t-shirt giveaway - breathe, hope, calm, live,

Chewy Lou Designs has generously donated three t-shirts (leave a comment below to enter to win and for extra credit – note from your mother – always do the extra credit) by ‘liking’ Chewy Lou’s Facebook Page). This generosity is nothing new for Chewy Lou Designs – that’s just who they are. Go here to learn more about Athletes Yoga and Alyssa.

From the website: Chewylou Designs is named after her dogs Chewbacca aka “Chewy” and Lexington aka “Lexi Lou”, their 100 pound chocolate Labrador Retriever. Inspired by her mother’s battle with breast cancer for the 3rd time, Alyssa Dinowitz created the shirt LIVE meaning Love, Imagine, Value, and Embrace. Drawing from life experiences, her husband Marc, and two children Cooper and Maddie supply an endless source of inspiration, optimism and unconditional love all reflected in her clothing. Qualities that Chewylou enhance are: FAITH, HOPE, DREAM, BREATHE, PEACE, LIVE and GRACE. Sold in Arizona Los Angeles, New York, and Seattle, these shirts are meant to inspire through positive thought and promote physical and spiritual strength. We proudly support the Faces of Hope Fund, Chemo Companions, Lupus Foundation of America, Susan G. Komen For The Cure Phoenix, Planting Peace, and the Michael J. Fox Foundation.

In keeping with Alyssa’s commitment to actively support non-profit organization, Chewy Lou’s t-shirts are screenprinted at Michael’s Garden. The printing is done by their adult clients in one of their production centers, which is a division of ACCEL (Arizona Center for Education and Lifeskills). At Michael’s Garden, adults with special needs learn vocational skills by trained professionals to create this quality product for Chewy Lou. This provides valuable training opportunities for adults with special needs.

Each shirt is hand embellished with Swarovski crystals. The shirts are sold throughout Arizona, Los Angeles, New York and Seattle. They are also carried in several spas, resorts and yoga studios. The list gets longer everyday! You can also find them on line at : Mom shares some great tshirts from Chewy Lou Designs and gives away three tshirts to lucky readers

What I love about these shirts is the message you send – wearing them – hopefully mindfully – I can remind myself to breathe more often (oddly, it is something I say to myself, a lot). So comment and enter to win – there will be three winners and you can choose your t-shirt from Chewy Lou Designs. You have a good chance of winning, but if you don’t win (much sadness!) – there is a great sale at Chewy Lou which includes Grace, Peace, Dream and Give shirts.

chewy lou dasigns gives three tshirts to lucky readers of capability mom blog

Contest will run through 8/28/2011 and three winners will be chosen by widget And the Winner is…

Comments must be made on Capability : Mom ( to be included in the contest.

Newly noted: Chewy Lou Designs is offering a special from now until September 1, 2011 – 20% off everything – no promo code needed!

capability mom blog found great yoga tshirts with an inspirational message from chewy lou designsSorry for the delay in announcing the winners but due to Tropical Storm Irene and some power outages, it took me until now to get to do this. And The Winner Is…(or And the Winners Are…in this case)…

Debbie L.



All winners will be contacted by email. All winners to contact Chewy Lou Designs at to order shirts. If you did not win, don’t be too sad, Chewy Lou Designs is offering 20% off until September 1st!

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